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Rolls out an array on new products.
January 6, 2015
By: TOM BRANNA
Editor
The war may be long over for Helen of Troy, but the daily battles for shelf space continues. The company's Idelle Labs Ltd. division is calling in reinforcements by rolling out an array of products for 2015. Infusium23 has introduced restaged formulas for its Repair + Renew and Moisture Replenisher collections and a sleek new packaging redesign. Repair + Renew with Keratin & Argan Oil boasts an advanced formula fortified with pro-vitamins, proteins and amino acids to strengthen hair an...
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